The Internet has become an integral part of our lives. The Internet and technology world has gone through many stages until online marketing has emerged. Online marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services. In fact, new synchronous, internet-based communication technologies had contributed to the restructuration of major economic sectors including marketing. The paper starts with the history and evolution of Internet and smart technologies as well as social media. The study continues with the different definitions of online marketing and ending up advantages of online marketing compare to offline marketing.

Keywords: Internet, social media, online marketing, offline marketing, digital age.