The purpose of the research was to develop the concept of green marketing in the context of corporate social responsibility.

The methodology of the research - corporate social responsibility consists of a management concept, methodological approaches, and views in the scientific works of various researchers, in which companies integrate social and environmental issues into their business activities and interactions with stakeholders.

The practical importance of the research - the main provisions of the research and the well-founded proposals examined can be used in three main activities: increasing the production of competitive products in enterprises and companies, increasing efficiency through corporate social responsibility, sustainability, accountability and transparency of corporate social responsibility.

The results of the research - although many firms use green marketing and corporate social responsibility, there are a number of issues that need to be addressed. One of the main problems is that companies that use green marketing and corporate social responsibility do not deceive consumers or the industry and do not violate any rules or laws related to environmental marketing. The current problems of developing green marketing and corporate social responsibility in Azerbaijan were revealed, the existing potential and perspective directions of activity in this direction were identified, recommendations and proposals on the solution of the existing problems were prepared.

The originality and scientific novelty of the research - modern views on the important problems to be considered in the research have been formed, based on the scientific works of various scientists, substantiated mechanisms on these problems have been identified and methodological methods have been given. In order to better organize the use of green marketing and corporate social responsibility, it is important to define corporate philanthropy as a responsibility that includes choosing how to voluntarily fund philanthropy or social services to achieve corporate and other business goals that do not have certain social expectations. recommendations are given. Emphasis was placed on taking more effective measures to organize the use of green marketing on the basis of corporate social responsibility. Recommendations and proposals have been developed to increase green marketing and corporate social responsibility in Azerbaijan in the near future.

Keywords: Green marketing, corporate social responsibility, corporate governance, corporate philanthropy, green price.