A B S T R A C T

The purpose of the research – is to justify the directions for the efficient use of the recreational potential and existing infrastructure of tourism in the country within the framework of the global economy, and to develop scientifically grounded proposals and recommendations for improving its organizational and economic mechanisms of development, taking into account national characteristics.

The methodology of the research – the study employs methods of analysis, comparison, classification, and analogy. The statistical indicators used to interpret the organizational features of tourism activities, as well as the sources of their formation, have been compared and clarified. At the same time, these indicators have been analyzed and systematized in terms of their role in shaping and stimulating tourism activity.

The practical importance of the research – the obtained results and proposed recommendations can be used to accelerate sustainable socio-economic development in Azerbaijan and its regions, improve the population’s living standards, and implement employment in creasing measures in the country.

The results of the research – the study defines the sources and direction of statistical indicators that reflect the international mobility of tourism activity, including those used to assess tourist flows in Azerbaijan. Based on this, the formation, organization, and stimulation of tourism activities have been analyzed and evaluated.

The originality and scientific novelty of the research – based on global practices, the development of tourism activities can be applied to promote positive societal trends and support sustainable social development, including in the design of relevant projects. It is well known that tourism development contributes to job creation, increased budget revenues, diversification of services, workforce training, and infrastructure development.

Keywords: tourism development, tourism activity, tourism market, tourism infrastructure, tourism products.