The purpose of the research - is to explore and explain effective strategies for advertising market development in the context of globalization, providing insights on how to overcome challenges and seize opportunities in the evolving global landscape.

The methodology of the research - the research combines quantitative analysis of global advertising trends and qualitative studies of market data, including qualitative studies, to gain comprehensive insights into the ways in which the advertising market is evolving in the face of globalization.

The practical importance of the research - this research provides valuable insights for industry professionals, policymakers and academics, suggesting effective strategies for businesses to adapt their advertising approaches and promote global competitiveness and sustainability in an interconnected and diverse market environment.

The results of the research - the findings of this study reveal nuanced approaches to global advertising development, emphasizing the importance of cultural sensitivity, strategic partnerships, and technological integration, providing a roadmap for business development in an era of globalization.

The originality and scientific novelty of the research - this research contributes to the academic discourse by synthesizing existing knowledge with new perspectives. The scientific novelty of the research is in its unified approach, combining quantitative and qualitative methods to provide a multifaceted understanding of the challenges and opportunities faced by the advertising market in the context of globalization, ultimately creating a foundation for innovative and effective strategies.

Keywords: globalization, advertising market, development strategies, cultural sensitivity, technological integration, global competitiveness, market evolution.

https://doi.org/10.59610/bbu4.2023.4.9