The purpose of the research - is to study the economic essence of efficiency, to investigate the scientific essence of indicators used in the rules for the evaluation of efficiency in accordance with modern economic conjuncture in Azerbaijan, to define the analytical significance and to investigate its features.

The methodology of the research - is a systematic approach, logical generalization, analysis, comparison and grouping.

The practical importance of the research - the scientific-critical approach to the rules of efficiency assessment in our country allows the application of the methodology not only for state-owned legal entities, but also for entities operating in the private sector, as well as to eliminate contradictions that may exist in the interpretation of the results during the application of the rules.

The results of the research – some of the identified efficiency indicators are shown differently from the name and formula mentioned in the economic literature. In order to improve analytics, some elements of the indicators need to be changed, the concrete differences between financial and tax accounting should be taken into account in the analysis process.

The originality and scientific novelty of the research - the article examines the economic essence and approaches to the evaluation of efficiency, compares the identified efficiency indicators with the indicators mentioned in local and foreign sources, and identifies areas for increasing the reliability.

Keywords: EBITDA, turnover, liquidity, financial stability, profitability, use of labor resources.