A B S T R A C T

The purpose of the research is to analyze the strategies for introducing household goods produced in Azerbaijan to the global market as a well-known Azerbaijani brand, increasing export potential and international competitiveness.

The methodology of the research - in this study, a mixed-method approach is applied, including market analysis, case studies of successful national branding strategies, and qualitative assessment of consumer perceptions, to formulate effective strategies for introducing Azerbaijani household goods to the global market.

The practical importance of the research is the development of practical strategies for branding, marketing, and expanding exports of Azerbaijani household goods, which contribute to the country's economic growth and participation in the global market.

The results of the research - emphasize effective branding, marketing, and export strategies for placing Azerbaijani household goods on the global market, emphasizing quality, competitiveness, and national identity.

The originality and scientific novelty of the research - lies in its comprehensive approach to the development of branding, marketing and export strategies for the placement of Azerbaijani household goods on the global market, taking into account local production capabilities and international market trends.

Keywords: household goods, Azerbaijani brand, global market, export strategies.