The purpose of the research - this research endeavors to investigate and enhance the competitive strategies used by manufacturing industry enterprises.

The methodology of the research - combines a comprehensive approach that includes industry analysis, competitor assessment and strategic modeling.

The practical importance of the research - lies in its practical implications for manufacturing enterprises. By offering strategic guidance, research organizations aim to solve market problems and optimize operational efficiency.

The results of the research - the findings of the study identify strategic avenues for industry players.

The originality and scientific novelty of research - the study is distinguished by its comprehensive analysis, drawing insights from real-life examples and providing a holistic view of competitive strategies. The scientific novelty of this study lies in its ability to bridge the gap between theory and practice.

Keywords: competitive strategy, manufacturing industry, sustainability, efficiency, differentiation, innovation.

https://doi.org/10.59610/bbu2.2024.2.13