The purpose of the research is to evaluate the social and economic potential of women in liberated lands, to develop relevant proposals and recommendations based on its results.

The methodology of the research– complex analysis, systematic approach, grouping methods were applied.

The practical importance of the research - the results of the evaluation of the social and economic potential of women in the liberated lands according to the importance of the application of the study can be used in the further development of these regions.

The results of the research show the advantages of the digital economy and the proposed ways of its effective organization.

The originality and scientific novelty of the research - identified ways of using the social and economic potential of women in liberated lands, proposals and recommendations for their implementation.

Keywords: woman, human resources, potential, social-economic function, entrepre-neurship, employment, self-employment.