The purpose of the research - is to analyze the current state of the country's fruit and vegetable exports and identify new mechanisms to expand export opportunities.

The methodology of the research - increasing the production and processing of fruit and vegetable products in Azerbaijan, ensuring the efficient use of production equipment of processing enterprises, development of new mechanisms for the formation and development of the Institute of trade intermediation is considered as attractive directions.

The practical importance of the research - is explained as one of the important conditions for the development and implementation of effective economic mechanisms in Azerbaijan to ensure the efficient use of production resources, increase the range of export products and expand the export geography, ensure the sale of products, and the development and improvement of trade intermediation in relation to global climate change.

The results of the research - due to current problems, fruit and vegetable processing firms are unable to fully utilize their production capacity, export a relatively small portion of the product due to low competitiveness, and direct the majority of the product to the domestic market. From this standpoint, additional steps and the development of new mechanisms are required.

The originality and scientific novelty of the research - the agricultural sector's specificity, challenges appearing in the sale of manufactured products, recent price hikes, increasing risks, and other variables condition the increase in the production of quality fruit and vegetable products and the expansion of their processing. On the other hand, it has been established that the establishment and development of the Information – Advisory Institute and the Trade Mediation Institute are required in order to boost the export of produced goods.

Keywords: fruits and vegetables, production, export, processing, market, infrastructure, innovation, competitiveness.