The purpose of the research is to determine the specific aspects of the modern economy and the place of advertising there.

The methodology of the research - comparative analysis, generalization, factor analysis methods were used in the research work.

The practical importance of the research - the article analyzes the effectiveness of Internet advertising. The article also considers the importance of proper assessment of the role of advertising in the world economy, as well as the economy of different countries, including the economy of Azerbaijan, and the optimal choice of advertising media.

The results of the research - recommendations were made to increase the role of advertising markets in the development of the modern economy in our country and to ensure its sustainable development and integration into the world market.

The originality and scientific novelty of the research - the main conditions and directions for increasing the capacity and transparency of advertising markets, ensuring the efficiency of infrastructures that promote the development of advertising markets, improving legal regulation in the advertising market, integration of the advertising market into the world market.

Keywords: virtualization, use of IT outsourcing, cloud computing, cost reduction.