A B S T R A C T

The purpose of the research is to identify effective strategies and mechanisms for fostering innovation within the national business sector to enhance competitiveness and sustainable economic growth.

The methodology of the research - involves the use of comparative analysis of innovation indicators, case studies, and statistical expertise to identify effective mechanisms for increasing innovative activity in the national business environment.

The practical importance of the research - lies in its potential to guide business leaders and innovation stakeholders in formulating and implementing effective strategies that promote innovation, enhance competitiveness, and drive sustainable growth in the national business environment.

The results of the research - show that countries that foster innovation through supportive regu­latory frameworks, investment in R&D, digital infrastructure, and active collaboration between businesses, academia, and government experience higher levels of business competi­tiveness and economic resilience.

The originality and scientific novelty of the research - lie in its comprehensive analysis of innovation drivers within the national business environment, offering novel approaches to policy reform, institutional support, and technological integration aimed at fostering a more dynamic and competitive innovation ecosystem.

Keywords: business environment, innovative activity, competitiveness, digital infra­struc­ture, political reforms, technological integration.

http://doi.org/10.59610/bbu4.2025.4.9