A B S T R A C T

The purpose of the research is to examine the emergence of agrotourism in the Republic of Azerbaijan and to identify the main directions for its development, along with proposing specific recommendations in this field.

The methodology of the research includes the use of comparative analysis, synthesis, and other scientific methods throughout the study.

The practical importance of the research lies in the assessment of how the development of agrotourism can affect the lives of rural populations, increase employment, and raise household incomes. The article also formulates proposals that are practically applicable to these objectives.

The results of the research – it is suggested that implementing the proposed measures could lead to improvements in the socio-economic well-being of rural communities.

The originality and scientific novelty of the research consist of the systematization of existing approaches to the development of agrotourism based on international experience.

Keywords: agrotourism, rural household income, infrastructure, marketing, farm, family farming, ecological tourism.                

http://doi.org/10.59610/bbu2.2025.2.13