A B S T R A C T

The purpose of the research – the increasing integration of digitalization and artificial intelligence (AI) in e-commerce has transformed the economic security landscape, presenting both opportunities and challenges. This research explores how AI-driven solutions impact e-commerce by enhancing efficiency, detecting fraud, and improving regulatory compliance. The study examines key risks associated with AI, including data security threats and ethical concerns, while identifying strategies for balancing innovation with security.

The methodology of the research – this study employs a mixed-methods approach, combining qualitative and quantitative analyses to assess AI’s role in securing digital trade. A comprehensive review of recent academic literature, industry case studies, and statistical data is conducted to identify emerging trends and best practices. The research further evaluates the effectiveness of AI-driven fraud detection, supply chain security, and privacy-preserving mechanisms in digital commerce.

The practical importance of the research – the findings of this study provide valuable insights for e-commerce businesses, policymakers, and regulatory bodies. By understanding how AI influences economic security, businesses can implement proactive strategies to mitigate risks and enhance trust in digital transactions. Policymakers can use these insights to refine regulatory frameworks, ensuring AI adoption aligns with ethical and security standards.

The originality and scientific novelty of the research – while previous studies have explored AI applications in e-commerce, this research integrates security-focused perspectives to provide a holistic understanding of AI’s impact on economic resilience. By bridging technological advancements with security challenges, this study contributes to the ongoing discourse on sustainable AI adoption in digital markets.

Keywords: artificial intelligence, digitalization, economic security, e-commerce, cyber-security, risk management, AI in business, regulatory compliance.