A B S T R AC T

The purpose of the research is to analyze the factors shaping export potential, investigate their impact on economic development, and provide recommendations for enhancing this potential.

The methodology of the research - the article employs internationally recognized methodologies such as the Export Potential Index (EPI) and the Product Diversification Indicator (PDI). Analyses were conducted based on statistical data and scientific sources collected from various countries and regions.

The practical importance of the research - the results of this research hold practical value for policymakers, exporters, and scientific researchers. The proposed approaches can help stimulate export-oriented development of regional economies.

The results of the research - research indicates that enhancing export potential strengthens the economic resilience of countries in the context of modern economic integration. Optimizing internal factors and mitigating the impacts of external factors improve the global market positions of national economies.

The originality and scientific novelty of the research - the approaches presented in this article encompass a systematic framework for analyzing and enhancing the export potential of regional economies. In particular, the analysis of the impact mechanisms of internal and external factors brings scientific innovation to the topic.

Keywords: export potential, economic development, Export Potential Index, Product Diversification Indicator, regional economy, and strategic development.