The purpose of the study is to determine the directions for the application of digital technologies based on existing scientific and theoretical approaches in the formation of analytical accounting and information support of an enterprise in modern conditions and to develop proposals for development directions in this area.

The methodology of the research - when performing research work, such research methods as generalization of scientific approaches, analysis, synthesis, comparison, etc. were used.

The practical importance of the research - the rapid development of digital technologies, the expansion of informatization of all spheres of society, the acceleration of business processes and information flows, which constantly imposes new requirements on the accounting and analytical accounting and information support of the enterprise. From this point of view, the formation of high-qualified accounting and analytical information support is of great importance for the preparation of sound and rational management decisions. The proposals substantiated as a result of the study can be applied in the formation of analytical and accounting information support for enterprises.

The results of the research - the factors influencing the formation of analytical accounting and information support of enterprises are studied, and directions for the use of digital technologies in the formation of analytical accounting and information support of an enterprise are proposed.

The originality and scientific novelty of the research - the possibilities of using digital technologies in the formation of analytical accounting and information support of the enterprise are evaluated, the directions of development and the methodological approach in this area are substantiated.

Keywords: accounting, analytical accounting information, technology, blockchain, digitalization of accounting, cloud technologies.