The purpose of the study  - is to find ways of reducing the impact of changes in market conditions and to identify areas for neutralizing the impact of its negative impact on the business environment.

The methodology of the research - methods of comparative analysis, generalization, and analysis of research work were used.

The practical importance of the research - the necessary measures to reduce the impact of threatening fluctuations in the market environment on the business environment in agriculture were given.

The results of the research - recommendations in terms of improving the business environment in agriculture, increasing the resilience of the sector to changes in market conditions.

The originality and scientific novelty of the research - specific features of the market situation, factors influencing the market situation against the background of modern globalization processes, necessary conditions for determining the opportunities for economic sustainability in agriculture have been identified.

Keywords: agrarian sector, agrarian business, agrarian business environment, fluctuations, economic sustainability, modernization.